We worked with illustrators at Studio Muti to create a fictional landscape that tied all the unusual and quirky activities in the TVC together. Our inspirational map was a great way to show how the Jazz is the perfect vehicle for anyone to get out there and try the untried.
The eye-catching illustrations perfectly made sense of the TVC, and the map became the perfect format to write playful and engaging copy that showed off the car's features.
The illustrations enabled us to carry the themes of exploration and discovery across any platform. It looked rather neat in press, and in dealerships too.