In line with Durex's mature approach to sex, we decided to create an online film that highlighted how technology is constantly distracting us from being intimate with each other. Within 24 hours the video had over 1 million hits and soon caught the attention of the industry and global media. The #TurnOffToTurnOn even started trending. Having been broadcast in 23 languages across 56 different countries, the campaign generated over 1.8 billion total impressions, smashing the client KPIs. And if that wasn't exciting enough, the campaign won IAB's Creative Showcase Award in May, was shortlisted for a Cannes Lion and won two golds and one silver award at this year's DMAs.