Our YouTube bumper announced to the world that Creme Egg Hunting Season was back. With some nifty CGI and the return of infamous egg hunter, Gregg, it was an eggciting start to 2018.
Hunting Season had turned Creme Egg fanatics into an online army, and this year we wanted to give them something that mattered in the real world. So we built Creme Egg Camp. The perfect destination for fans to enjoy the thrill of the hunt, share their love for Creme Eggs and tuck into some delicious dishes.
We had a hell of a lot of fun designing Camp, and every detail mattered. With an overload of egg puns and plenty of playful surprises, Camp was an instagrammer's paradise and a hotspot for fans.
Fans had been whipped into a frenzy by the release of the rare white Creme Egg in shops, and we jumped on their eggcitement with an online game that gave them another chance to win.
Our fans go nuts for Creme Eggs. Yet they go even nuttier for lip-smacking online content. Our recipes were fresh from the campfire kitchen and gave our fans something to drool over.
The nation's favourite Bake Off hopeful, Liam, proved his baking prowess with a Creme-Egg stuffed pancake masterpiece. Paul would be proud.
What's better than a Creme Egg? A molten mixture of Creme Eggs that's ready to be dipped and dunked with juicy strawberries.
Our campfire dishes were going down a storm in camp, but we wanted the whole nation to get their hands on these gooey goodies. So we partnered with deliveroo for a nationwide partnership - and called it delivergoo, of course.
We put our own stamp on the brand and opened up our campfire kitchen to the nation with a special Delivergoo takeover. We used deliveroo's Edition kitchens to send Creme Egg toasties and fongoo to our fans.
We snapped a delivergoo rider in Camp and posted the news on Facebook - our fans couldn't get un oeuf...