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Cocoa Life


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Cocoa Life


Yaa's introduction

 

Cocoa Life is a $400 million initiative that invests in farmers, their families and communities to ensure the sustainability of Cadbury chocolate. We wanted to create an authentic and credible film series that helped teach our fans about the amazing work Cocoa Life does in Ghana, so we jetted off to Africa to get real stories from those whose lives have been transformed by the programme. The bold, cinematic shots beautifully lift the first person narratives and show a very human and positive side to the brand.  

 

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A lesson in cocoa


A lesson in cocoa


 

The Key Pillars 

 

Mo: farming 

Meet the farmer who's now top of the crops thanks to an education in farming by Cocoa Life. 

Rebecca: community

Cocoa Life helps build and support communities... let Rebecca show you how. 

Ohene: environment

Practical training and support has helped farmers protect the natural environment. 

Solomon: youth

Meet the next generation of cocoa farmers - the boys and girls who are proud to step into their parent's shoes.

Asare: livelihoods 

Asare proudly shows us how he supports himself in the off season. 

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But there's more...


But there's more...


Clement: children

Cocoa life is looking after the future generation too. Clement shows us around his newly built school and tells us about life at home.
 

Esther: female empowerment

Cocoa life is bringing some girl power into communities - giving women equal opportunities and a voice too.