To kick off the campaign we headed to Cadbury's Bournville factory and shot some inspirational content. Live on Facebook, Twitter and YouTube, they invited all our fans to get creative and into the Christmas spirit!
Of course someone was going to wish for lots of choc. So we prepared a BIG Christmas surprise behind our first advent calendar door - a giant advent calendar chocolate. Originally meant to launch as a live YouTube masthead, the production on this shoot was BIG too, and Little Dot's director, Paddy Hughes, helped us to deliver!
Faced with 25 days of content, we pre-planned content so we could turn them around as fast as possible. The films below give you a little taste of what they were...
We'd done big, now it was time to go small. Our fleet of mini trucks helped us to deliver Christmas choc up and down the country - and pick up a few smiles too.
Ooh la la indeed. With a helping hand from the one and only Thierry Henry we added a little va-va-voom to Christmas.
Our custom-knit wooly jumper made sure that the whole family could get together on Christmas day.
Another biggie came in the form of our super-size Christmas cracker. Confetti canons, chocolate and a bit of brute force made it a bangin' surprise!