Cadbury had booked a TV spot but weren't happy with the ATL creative made to fill it. They loved a film we'd already made for social and asked if they could use it. We jumped at the chance, but decided to give it some extra bite... cue the chocolate rappers.
Our 5 lyrical masterminds went head to head in a rap battle to bring our chocolate rhymes to life.
We created a series of fun Snapchat lenses to get our chocs in front of Gen Z. Did they love it? Well, the three lenses had a target of hitting 10 million impressions between them. The first Crunchie lens had 9 million hits alone!
Nougat hair? CHECK! Crispy beard? CHECK! This lens showed off Double Decker's flavour credentials in a big way.
We gamified this lens and created a whack-a-mole style chomping ground.
A highly-stylised lens gave Crunchie lovers an urban makeover - complete with golden grill and serious crunch.