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OBEY YOUR MOUTH


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OBEY YOUR MOUTH


THE TVC THAT COULD HAVE BEEN

 

Let the battle begin! 

Cadbury had booked a TV spot but weren't happy with the ATL creative made to fill it. They loved a film we'd already made for social and asked if they could use it. We jumped at the chance, but decided to give it some extra bite... cue the chocolate rappers.

Our 5 lyrical masterminds went head to head in a rap battle to bring our chocolate rhymes to life. 

 

 
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Snapchat lenses


Snapchat lenses


our snaps

We created a series of fun Snapchat lenses to get our chocs in front of Gen Z. Did they love it? Well, the three lenses had a target of hitting 10 million impressions between them. The first Crunchie lens had 9 million hits alone!

Double Deckered

Nougat hair? CHECK! Crispy beard? CHECK! This lens showed off Double Decker's flavour credentials in a big way. 

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Chomp-a-choc

We gamified this lens and created a whack-a-mole style chomping ground.

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Gimme that CRRRUNCH!

A highly-stylised lens gave Crunchie lovers an urban makeover - complete with golden grill and serious crunch. 

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A 360° first


A 360° first


 

The House of Mouth was an experiential that showed Gen Z the flavour creds of each bar in a BIG way. And in a Cadbury first, we filmed the whole thing in 360° to let our Facebook fans experience it as though they were there.