With 5,000 bags of choc to give away, we invited fans to take part in a treasure hunt with a twist. They had to Tweet directions to Daisy the cow and she'd follow their instructions in a bid to find some Buttons in her field. This was a huge activation for Cadbury and a final push in their Adopt a Cow promotion.
Players received video responses to their Tweets which showed Daisy following their instructions around her field. It was no easy feat as we had to design 54 unique film responses... the section below explains how we did it.
They say never work with animals or children... and now we know why! Turns out Dairy cows aren't too fussed about roaming free, so it took a day of pushing, shoving and plenty of feed-bucket bribes to get the cow moving. A drone was sent up to follow her (limited) movements and capture her walking in a straight line. The grassy field was the perfect giant green screen and our motion team were able to cut Daisy out and manipulate her movements for our different executions. It wasn't easy, but we think the outcome is bloody moovellous.